For the woman who built freedom and somehow ended up more responsible than before.
Hi, I'm Mickey. I help consultants get out from under their own business — so their best hours actually go toward the work they started this for.
You're not burned out. You're trapped. There's a difference.
Burnout is what happens when you work too hard for too long. The trap is something else.
The trap is when you've built something real — something that works, something people pay you for, something you should be proud of — and you still can't breathe inside it.
You thought leaving the job would fix it. You thought being your own boss would fix it. You thought the next hire, the next system, the next restructure would fix it.
And things got better. But the weight didn't go away. You're still the one responsible for everything. You're still the one who can't fully step back. You're still the one lying awake running through tomorrow's list.
The cage looks different now. The feeling is the same.
That's the trap. And it has nothing to do with how hard you work or how good you are at your job. It has to do with the structure underneath — the one that nobody told you to look at.
That's what I look at.
So your business is doing great. You, on the other hand, are exhausted.
Here's what I've noticed — in my clients and honestly, in myself — is that the hardest part isn't finding the right tool or building the right system.
It's giving yourself permission to stop being the one responsible for everything.
That's the work underneath the work. And it's what I'm most interested in.
I come into your business and find the thing that's quietly eating your Tuesdays — the broken handoff, the process that only exists in your head, the thing you've been meaning to fix for six months — and I handle it. Cleanly. So it stays handled.
Not so you can do more. So you can finally do less of the wrong things.
I write about this too — the trap, the exit, what it actually takes to build something that doesn't require you to be on all the time. The newsletter is where that lives.
Hey, I’m Mickey.
A systems person with an unexpectedly tender streak.
Fractional COO. Digital Systems Strategist. Six years, 30+ businesses — coaches, consultants, authors, facilitators…and one fisheries scientist who remains one of my favorite projects to this day.
I'm a Notion Certified Advanced Specialist. I have strong opinions about espresso.
I'm offline every Friday, non-negotiably, because a burnt-out partner isn't a good one.
I work asynchronously and I show up fully prepared every single time.
I ask a lot of questions — and I will push back when something doesn't make sense. That's not me being difficult. That's me actually doing my job.
I describe myself as the Wild Robot. Mostly systems and logic, occasionally moved to tears by a really good loaf of sourdough bread.
I understand what it costs to carry a business mostly by yourself — because I've been doing it too, and I'm in the middle of changing that.
If any of that sounds like the kind of person you've been looking for, let’s chat.
Here's how we can work together.
Both options include everything I do — strategy, operations, marketing, tech, all of it. The difference is just how much of me you get in your business each month.
Like the difference between a pour over and a drip — same quality, different depth.
The Pour Over
10 hours/month · $1,025
You don't need someone in your business every day. You need the right person showing up at the right moments — steady, intentional, always moving things forward.
This one's for you if your foundation is solid and you're mostly looking for consistent, reliable support that actually compounds over time.
The Drip
16 hours/month · $1,425
You've got a lot moving at once — launches, systems to build, strategy to untangle — and you need someone who can really show up.
Not just execute tasks. Think alongside you. Go deep. Come back with a plan worth showing you.
This one's for you if you're ready for a true operational partner.
Don't take my word for it.
Fill out my inquiry form. It takes about ten minutes and means our first conversation can skip the small talk and get straight to your actual situation.
No generic discovery calls where I ask you to explain your whole business from scratch. Just two people who've already done the groundwork, talking like adults.
Not quite ready? Save this page. Come back when the time is right. I'll be here.
If any of this felt like it was written for you — it kind of was.
